We see breasts every day on billboards, in magazines, on HBO. They're photoshopped and perfectly lit, idealized fantasy versions of reality. Weirdly, it can sometimes seem that the breasts we see the least of are our own, and the way we talk about them reflects that.
When breast cancer awareness charity CoppaFeel! initially asked women to describe their breasts for the What Normal Feels Like campaign, they almost universally picked a size. Big, small, maybe somewhere in the middle. But, as CoppaFeel! argues in the campaign, there's so much more to our breasts, and it's about time we got acquainted.
"When we describe our breasts, we only refer to their size and quite often we’re not even nice about it; hands up who answered tiny or saggy? Well, this year, we want you to get to know your boobs, have a good feel and think about what new words you could use to describe them," CoppaFeel! writes on its website.
The charity's end goal is to encourage more women to complete self breast exams so that they can get a feel for how their breasts are normally, and be able to identify any changes. The campaign they launched to get there is pretty powerful.
Just in time for October, which is Breast Cancer Awareness Month, CoppaFeel! will be displaying photos of seven shirtless women on billboards throughout the United Kingdom.
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