Londoners love getting naked

Above the entrance to Old Street Tube station, model Yazzy Phillips is currently suspended midway through a nude leap across a billboard. She has been there since last week, and she's quite distracting. 

But before you all abandon your route home and jump on the Northern line, she is (and other models, male and female, are) doing the same thing right across London. Posing naked in adverts for a TK Maxx, HomeSense and Cancer Research UK campaign and imploring us to join in and “Give up [our] clothes for good”. It seems her appeals are working because, right now, London is having a moment of nudity.

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If you were thinking of shedding your threads, however, Andrew Welch is keen to emphasise that naturism is entirely non-erotic. “Naturism is just about a good feeling,” he says. “There is an assumption that everybody will be offended when they see a bit of flesh, but they actually won't be … It becomes commonplace and you stop noticing.

“When the weather gets warm, we have a whole wardrobe of clothes to choose from,” he says. “We choose to choose none.” Something in the London air suggests that, this summer, he won't be the only one.



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